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And this misinformation was (and still is) hindering the global effort to vaccinate humanity against Covid19. Enter Cranky Uncle, the misinformation-fighting hero, who travels the world to fight scientific inaccuracies wherever they’re found—in this case, the Middle East and Africa.\n",8,{"metadata":181,"sys":184,"fields":194},{"tags":182,"concepts":183},[],[],{"space":185,"id":187,"type":26,"createdAt":188,"updatedAt":188,"environment":189,"publishedVersion":96,"revision":33,"contentType":191,"locale":38},{"sys":186},{"type":22,"linkType":23,"id":24},"34b7FeV0mTSBzLorDSQdLu","2024-02-22T21:00:17.014Z",{"sys":190},{"id":30,"type":22,"linkType":31},{"sys":192},{"type":22,"linkType":36,"id":193},"contentMediaRow",{"labelEditingOnly":195,"media":196},"cranky vax media row",[197,220,243],{"metadata":198,"sys":201,"fields":209},{"tags":199,"concepts":200},[],[],{"space":202,"id":204,"type":66,"createdAt":205,"updatedAt":206,"environment":207,"publishedVersion":52,"revision":32,"locale":38},{"sys":203},{"type":22,"linkType":23,"id":24},"48LEpbm7UoqV1BSifdAjKw","2024-02-22T21:00:02.784Z","2024-02-22T21:15:27.336Z",{"sys":208},{"id":30,"type":22,"linkType":31},{"title":210,"description":211,"file":212},"CUVax Mobile V2","Cranky Uncle Vaccine on mobile",{"url":213,"details":214,"fileName":219,"contentType":83},"\u002F\u002Fimages.ctfassets.net\u002F2rxvfs58ij3s\u002F48LEpbm7UoqV1BSifdAjKw\u002F549e2de9a2ee41678cd97397ff054cb6\u002FCUVax_Mobile_V2.jpg",{"size":215,"image":216},2478061,{"width":217,"height":218},6000,4500,"CUVax_Mobile_V2.jpg",{"metadata":221,"sys":224,"fields":232},{"tags":222,"concepts":223},[],[],{"space":225,"id":227,"type":66,"createdAt":228,"updatedAt":229,"environment":230,"publishedVersion":52,"revision":32,"locale":38},{"sys":226},{"type":22,"linkType":23,"id":24},"4l8lJ3NFRCx5O63M4BpaT0","2024-02-22T21:00:06.753Z","2024-02-22T21:15:37.047Z",{"sys":231},{"id":30,"type":22,"linkType":31},{"title":233,"description":234,"file":235},"CUVax Site iMac V1","Cranky Uncle Vaccine on iMac",{"url":236,"details":237,"fileName":242,"contentType":83},"\u002F\u002Fimages.ctfassets.net\u002F2rxvfs58ij3s\u002F4l8lJ3NFRCx5O63M4BpaT0\u002Fbf71ba54c0ef53d2c8216f7691896be6\u002FCUVax_Site_iMac_V1.jpg",{"size":238,"image":239},990576,{"width":240,"height":241},2933,2200,"CUVax_Site_iMac_V1.jpg",{"metadata":244,"sys":247,"fields":255},{"tags":245,"concepts":246},[],[],{"space":248,"id":250,"type":66,"createdAt":251,"updatedAt":252,"environment":253,"publishedVersion":179,"revision":32,"locale":38},{"sys":249},{"type":22,"linkType":23,"id":24},"sLn3xLVuGeg2y88r05lRS","2024-02-22T21:00:11.368Z","2024-02-22T21:16:03.332Z",{"sys":254},{"id":30,"type":22,"linkType":31},{"title":256,"description":257,"file":258},"CUVax Mobile V1","Cranky Uncle Vaccine on three screens",{"url":259,"details":260,"fileName":264,"contentType":83},"\u002F\u002Fimages.ctfassets.net\u002F2rxvfs58ij3s\u002FsLn3xLVuGeg2y88r05lRS\u002Ffda0c3c9ef61d8d2b72172c0cd836672\u002FCUVax_Mobile_V1.jpg",{"size":261,"image":262},2139746,{"width":263,"height":217},8000,"CUVax_Mobile_V1.jpg",{"metadata":266,"sys":269,"fields":278},{"tags":267,"concepts":268},[],[],{"space":270,"id":272,"type":26,"createdAt":273,"updatedAt":273,"environment":274,"publishedVersion":179,"revision":33,"contentType":276,"locale":38},{"sys":271},{"type":22,"linkType":23,"id":24},"796PuEZJhoCpw3SF6obPs8","2024-02-22T21:00:30.524Z",{"sys":275},{"id":30,"type":22,"linkType":31},{"sys":277},{"type":22,"linkType":36,"id":175},{"labelEditingOnly":279,"markdown":280,"columnWidth":179},"A Global Platform for a Global Audience","## A Global Platform for a Global Audience\nOur first partnership with Cognitive Scientist and Cartoonist, John Cook was to develop an English and multilingual [Cranky Uncle app](https:\u002F\u002Fcrankyuncle.com\u002F \"Cranky Uncle app\"), turning his book ‘Cranky Uncle vs. Climate Change’ into an online game to help fight misinformation. The end result was an immersive (and fun) educational experience that allowed users to spot the faulty tenants of climate change denial without making them feel like they were in the classroom.\n\nSo when the pandemic hit and misinformation around the Covid-19 vaccine safety was becoming a pandemic all its own, John saw many of the same challenges emerging and started discussing solutions with Goodbeast and other researchers around the globe. \n",{"metadata":282,"sys":285,"fields":295},{"tags":283,"concepts":284},[],[],{"space":286,"id":288,"type":26,"createdAt":289,"updatedAt":289,"environment":290,"publishedVersion":292,"revision":33,"contentType":293,"locale":38},{"sys":287},{"type":22,"linkType":23,"id":24},"1HfHHqraeumncoQhhGGDUS","2024-02-22T21:00:42.075Z",{"sys":291},{"id":30,"type":22,"linkType":31},3,{"sys":294},{"type":22,"linkType":36,"id":55},{"labelEditingOnly":296,"image":297},"a super family is formed 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Health](https:\u002F\u002Fmedicine.yale.edu\u002Fyigh\u002F) launched the [Vaccination Demand Observatory](http:\u002F\u002Fwww.vaccinationdemandobservatory.org\u002F) to equip country teams with tools to counter misinformation and mistrust related to all vaccines and combat vaccine hesitancy worldwide.\n\nOverall, it’s a collaboration that holds promise for advancing public understanding, promoting accurate information about vaccines, and countering misinformation, drawing upon the successful strategies used in the Cranky Uncle climate misinformation project—and that’s where we came 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so that each country (and language within a country) could have its own, culturally-relevant Cranky Uncle! Because who doesn’t want their very own?\n\nThen, working with Sabin and using artwork from John and Wendy Cook, we helped facilitate co-design workshops and in-country beta testing in Kenya, Uganda, Ghana, Pakistan, and more!\nWe also deployed a global analytical dashboard for national and community health organizations to measure the usage and efficacy of the game, as well as a multilingual website for international players—all running on the same AWS serverless infrastructure that powers the game in iOS and Android.\n","m-6",{"metadata":425,"sys":428,"fields":438},{"tags":426,"concepts":427},[],[],{"space":429,"id":431,"type":26,"createdAt":432,"updatedAt":432,"environment":433,"publishedVersion":435,"revision":33,"contentType":436,"locale":38},{"sys":430},{"type":22,"linkType":23,"id":24},"17nERv9kJlXYnWH3NnSsyA","2024-02-22T21:05:05.169Z",{"sys":434},{"id":30,"type":22,"linkType":31},4,{"sys":437},{"type":22,"linkType":36,"id":55},{"labelEditingOnly":439,"image":440},"cranky vax uncles",{"metadata":441,"sys":444,"fields":452},{"tags":442,"concepts":443},[],[],{"space":445,"id":447,"type":66,"createdAt":448,"updatedAt":449,"environment":450,"publishedVersion":117,"revision":32,"locale":38},{"sys":446},{"type":22,"linkType":23,"id":24},"1u6TjqB3zaYwA6J5WqMLpa","2024-02-22T21:05:01.903Z","2024-02-22T21:16:58.309Z",{"sys":451},{"id":30,"type":22,"linkType":31},{"title":453,"description":454,"file":455},"CUVax Artwork-CrankyUncles (3)","Cranky Uncles",{"url":456,"details":457,"fileName":460,"contentType":83},"\u002F\u002Fimages.ctfassets.net\u002F2rxvfs58ij3s\u002F1u6TjqB3zaYwA6J5WqMLpa\u002F27f9f3c9e3dbf9b3ad1ab0cdb5092f17\u002FCUVax_Artwork-CrankyUncles__3_.jpg",{"size":458,"image":459},1016642,{"width":159,"height":160},"CUVax_Artwork-CrankyUncles (3).jpg",{"metadata":462,"sys":465,"fields":474},{"tags":463,"concepts":464},[],[],{"space":466,"id":468,"type":26,"createdAt":469,"updatedAt":469,"environment":470,"publishedVersion":32,"revision":33,"contentType":472,"locale":38},{"sys":467},{"type":22,"linkType":23,"id":24},"2p96imYjgsKipj49xJazE6","2024-02-22T21:05:08.857Z",{"sys":471},{"id":30,"type":22,"linkType":31},{"sys":473},{"type":22,"linkType":36,"id":175},{"labelEditingOnly":475,"markdown":476},"Cranky Uncle Vaccinates the Public Against Fake News","## Cranky Uncle Vaccinates the Public Against Fake News\nWith beta testing ongoing in Kenya, Ghana, and Uganda, design workshops in Tanzania and Pakistan, [Cranky Uncle Vaccine](https:\u002F\u002Fstaging.vaccine-website.crankyuncle.info\u002Fabout) equips players with skills to identify misinformation in the real world and online. \n\nThink you can spot the most common misleading tricks and fallacies seen in misinformation about vaccines? 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