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Fashion trends might change on a dime, but simple, effortless beauty always remains timeless. When Maxwell & Geraldine came to us, they wanted to reach customers looking for reliable, thoughtfully designed, ethically manufactured pieces. We executed on that vision with curated marketing messages to build customer trust and support, created a fashion blog to showcase the brand's versatility and elegance, and worked with social influencers to deliver original, fashion-forward content to their fans.
Game-maker Niantic was preparing to "Go!" beyond their world-recognized Pokémon brand and step out on their own with a slew of upcoming new augmented reality games. But they needed to get the recognition they deserved. Goodbeast was ready to join the team and play by helping to create eye-catching emails, sensational SMS, and in-game balloon drops to millions (seriously… millions) of players.
To help launch their online business, Rogue Origin was set to go big by sponsoring a full slate of live concerts to bring people together, support incredible Americana acts all over the country, and celebrate the newest chapter of their brand story. It was poised to be epic, and then the coronavirus pandemic hit. Businesses were closing left and right, keeping musicians from the road- and venues from opening their doors. With that, their carefully crafted marketing plan went out the window, and Goodbeast swooped in to help the Rogue Origin team conjure up a new course of action.