Social Solutions InternationalRedesigning a B2B Website

Web Design & Development Case Study

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The real work never ends.

Since 2005, Social Solutions International, Inc. has fulfilled a beautiful mission: improving the health and well-being of underserved populations in the United States and beyond. This woman-owned, full-service consulting firm advocates for diversity, a sustainable environment, human rights and needs, education, and justice in more than 80 countries.

But as you might imagine, the work—and the need for it—never ends.

Original Infographic  With Original Illustration Produced for Contentful Headless Content Management System Implementation
Original Infographic  With Original Illustration Produced for Contentful Headless Content Management System Implementation

A saving grace

SSI’s formidable top priority is finding and bringing resources to a vast global population with a high-quality, culturally competent approach. There’s precious little time to tell their story with the grace and style it deserves. Consequently, their online presence was struggling to showcase their true reach and impact.

SSI understood the need to make themselves look as good as the work it does. Forefronting the vibrant nature of their global brand would help increase their influence on behalf of the people they serve.

Responsive Web Design Screen With Original Illustration for Contentful Headless Content Management System Implementation
Responsive Web Design Screen With Original Illustration for Contentful Headless Content Management System Implementation
Responsive Web Design Screen With Original Illustration for Contentful Headless Content Management System Implementation

SSI brought Goodbeast in to collaborate with their team on a complete online brand and content refresh. It had to look and feel relevant to a diverse global audience within a context simple enough to have an immediate impact. Expressing the SSI story through illustration was a natural fit.

We took as our visual guide the artistic styles prevailing in countries where SSI has made an impact. Catalina Vásquez, an accomplished illustrator from Columbia, brought her trademark style to the process, combining rich colors, textures, and organic shapes to evoke emotion. Our collaboration manifests SSI’s mission and history in the framework of a visually striking mixed-media photo essay.

Responsive Web Design Screen With Original Illustration for Contentful Headless Content Management System Implementation
Responsive Web Design Screen With Original Illustration for Contentful Headless Content Management System Implementation
Responsive Web Design Screen With Original Illustration for Contentful Headless Content Management System Implementation
The many different worlds of SSI are renewed and expressed through a striking mixed-media photo essay framework.
Responsive Web Screen With Original Illustration Produced for Contentful Headless Content Management System & Website Design
Responsive Web Screen With Original Illustration Produced for Contentful Headless Content Management System and Website Design
With their Contentful headless CMS system, SSI’s brand team can update content in the vibrant new visual design language quickly and seamlessly.

Services provided

  • Web design and development
  • Contentful headless content management
  • User experience design
  • Responsive web design