Since 2005, Social Solutions International, Inc. has fulfilled a beautiful mission: improving the health and well-being of underserved populations in the United States and beyond. This woman-owned, full-service consulting firm advocates for diversity, a sustainable environment, human rights and needs, education, and justice in more than 80 countries.
But as you might imagine, the work—and the need for it—never ends.
SSI’s formidable top priority is finding and bringing resources to a vast global population with a high-quality, culturally competent approach. There’s precious little time to tell their story with the grace and style it deserves. Consequently, their online presence was struggling to showcase their true reach and impact.
SSI understood the need to make themselves look as good as the work it does. Forefronting the vibrant nature of their global brand would help increase their influence on behalf of the people they serve.
SSI brought Goodbeast in to collaborate with their team on a complete online brand and content refresh. It had to look and feel relevant to a diverse global audience within a context simple enough to have an immediate impact. Expressing the SSI story through illustration was a natural fit.
We took as our visual guide the artistic styles prevailing in countries where SSI has made an impact. Catalina Vásquez, an accomplished illustrator from Columbia, brought her trademark style to the process, combining rich colors, textures, and organic shapes to evoke emotion. Our collaboration manifests SSI’s mission and history in the framework of a visually striking mixed-media photo essay.
However, SSI’s story is continually blossoming, and the content of the website had to be easy to update without losing the visual impact of the brand. So we redesigned the site with the new aesthetic in a headless content management system (CMS), which separates content development from the technical platform it’s published on. This lightweight, powerful system allows SSI's branding team to easily refine and share their story without sacrificing the expressive visual style. Doing good never looked so good!
Visit the Social Solutions International website.