The founders of Maxwell & Geraldine knew there had to be a simpler, reliable way to look and feel good in an ever-changing world. And they found a magic material—stretch smocking—that proved to be endlessly adaptable for a graceful flow and fit. Thoughtfully designed and ethically manufactured, the look and wear of a Maxwell & Geraldine dress is timeless. But how to share these happy, elegant enchantments with other seekers, and gain their trust and support?
To launch the brand and position it for lasting success, we developed targeted content marketing campaigns centered around fashion influencers that promoted the beautiful ideas behind Maxwell & Geraldine’s uniquely flattering dresses (and simple but polished accessories). Week to week, we curated their marketing messages and style to sustain the allure, and show other seekers what it feels like to “win the wardrobe lottery” with ensembles that will never fail them.