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Maxwell & GeraldineLaunching a Fashion Brand
Content Marketing Case Study
To launch the brand and position it for lasting success, we developed targeted content marketing campaigns centered around fashion influencers that promoted the beautiful ideas behind Maxwell & Geraldine’s uniquely flattering dresses (and simple but polished accessories). Week to week, we curated their marketing messages and style to sustain the allure, and show other seekers what it feels like to “win the wardrobe lottery” with ensembles that will never fail them.
Through strategic and creative guidance, art direction, development of a consistently inviting tone, intentional emails, and inspirational landing pages, we light the way to Maxwell & Geraldine’s optimistic world of comfort and delight.
Find fashion tips for effortless style on Maxwell & Geraldine's blog.
