With its breathtaking natural beauty, pioneer history, and openness to alternative culture, Oregon attracts extraordinary free spirits. Hardworking rebels. Go-getters who like to kick back. Old souls on new trajectories. Rogue Origin’s founder fits right in: he landed in Southern Oregon’s Rogue Valley with nothing but the tie-dye on his back, and the drive to take CBD hemp flower mainstream.
The Rogue Origin team worked sunup to sundown for three years to perfect the plants: buds bursting with flavor and high levels of CBD, up to 17%. Soon Rogue Origin flower became hugely popular with wholesalers. Then CBD began making headlines and stirring interest beyond industry experts. As the market opened up, Rogue Origin enlisted Goodbeast to take them from white-labeled wallflower to proud leading brand.
To build a brand that would truly reflect the product and vision, we immersed ourselves fully in the Rogue Origin environment. On the farm, we held intensive work sessions with the Rogue team, taking original photography and prototyping the first version of the website right there in the valley. The resulting brand identity and web design honor both the enduring beauty of the land and the Rogue team’s devotion to crafting an all-natural alternative experience—qualities meant to appeal to free spirits everywhere.