Rogue Origin CBDCreating a CBD Brand

Branding Case Study

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Pure attraction

With its breathtaking natural beauty, pioneer history, and openness to alternative culture, Oregon attracts extraordinary free spirits. Hardworking rebels. Go-getters who like to kick back. Old souls on new trajectories. Rogue Origin’s founder fits right in: he landed in Southern Oregon’s Rogue Valley with nothing but the tie-dye on his back, and the drive to take CBD hemp flower mainstream.

Blue Tractor From Rogue Origin CBD Flower Original Photography for Responsive Web Design & E-Commerce System Implementation
Rogue Origin CBD Flower Original Photography for Responsive Web Design & E-Commerce System Implementation
Red Truck From Rogue Origin CBD Flower Original Product Photography for Website Design & E-Commerce Implementation
Fertile soil, pristine water, and a temperate climate make the Rogue Valley in Southern Oregon one of the best environments in the world for cannabis.

Power flower

The team already had decades of experience cultivating the cannabis plant when they came together in the Rogue Valley. They worked sunup to sundown over three years to perfect the plants: buds bursting with flavor and high levels of CBD, up to 17%. Soon Rogue Origin flower became hugely popular with wholesalers. Then CBD began making headlines and stirring interest beyond industry experts. As the market opened up, Rogue Origin enlisted Goodbeast to take them from white-labeled wallflower to proud leading brand.

Photographer Shooting Rogue Origin CBD Flower Original Product Photography for Responsive Web Design & E-Commerce System
Instagram Posts from Rogue Origin CBD Flower Social Media Marketing for E-commerce System
Actor Tommy Chong Holding a Bag of Rogue Origin CBD Flower

Bold beauty

To build a brand that would truly reflect the product and vision, we immersed ourselves fully in the Rogue Origin environment. On the farm, we held intensive work sessions with the Rogue team, taking original photography and prototyping the first version of the website right there in the valley. The resulting brand identity and web design honor both the enduring beauty of the land and the Rogue team’s devotion to crafting an all-natural alternative experience—qualities meant to appeal to free spirits everywhere.

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Launch!

Although CBD e-commerce was in the early stages, the tools for it were old friends to us. We soon set up Rogue Origin with a WooCommerce platform integrated to ShipStation, TradeGecko, and Square. Rogue Origin covered the regulatory side and certified its status as a state-registered, federally compliant hemp farm. Together, we launched Rogue Origin as one of the first online stores for smokable CBD flower. Now natural lifestyle seekers from all over can enjoy a purely delicious, premium intoxicant alternative, straight from the farm.

Visit the Rogue Origin Website and see for yourself!

Rogue Origin CBD Flower Product Package Design With Name Development, Logo Design, and Original Illustration

Services provided

  • Branding
  • Digital marketing
  • Marketing strategy
  • Shopify design and development
  • Product package design
  • Naming
  • Logo development
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Rogue Origin CBD Flower Product Package Design With Name Development, Logo Design, and Original Illustration
Rogue Origin CBD Flower Product Package Design With Name Development, Logo Design, and Original Illustration
Rogue Origin CBD Flower Original Product Photography for Website Design & E-Commerce Implementation
Rogue Origin CBD Flower Original Product Photography for Website Design & E-Commerce Implementation
Rogue Origin CBD Flower Original Product Photography for Website Design & E-Commerce Implementation
Rogue Origin CBD Flower Product Package Design With Name Development, Logo Design, and Original Illustration
Rogue Origin CBD Flower Product Package Design With Name Development, Logo Design, and Original Illustration
Rogue Origin CBD Flower Product Package Design With Name Development, Logo Design, and Original Illustration
Rogue Origin CBD Flower Product Package Design With Name Development, Logo Design, and Original Illustration
Rogue Origin CBD Flower Original Product Photography for Responsive Web Design & E-Commerce System Implementation
Rogue Origin CBD Flower Original Photography for Responsive Web Design & E-Commerce System Implementation
Rogue Origin CBD Flower Original Product Photography for Responsive Web Design & E-Commerce System Implementation
Rogue Origin CBD Flower Original Product Photography for Responsive Web Design & E-Commerce System Implementation
Rogue Origin CBD Flower Original Product Photography for Responsive Web Design & E-Commerce System Implementation
Red Trailer From Rogue Origin CBD Flower Original Photography for Responsive Web Design & E-Commerce System Implementation