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Rogue Origin CBDCreating a CBD Brand
Branding Case Study
Pure attraction
With its breathtaking natural beauty, pioneer history, and openness to alternative culture, Oregon attracts extraordinary free spirits. Hardworking rebels. Go-getters who like to kick back. Old souls on new trajectories. Rogue Origin’s founder fits right in: he landed in Southern Oregon’s Rogue Valley with nothing but the tie-dye on his back, and the drive to take CBD hemp flower mainstream.
Fertile soil, pristine water, and a temperate climate make the Rogue Valley in Southern Oregon one of the best environments in the world for cannabis.
Power flower
The Rogue Origin team worked sunup to sundown for three years to perfect the plants: buds bursting with flavor and high levels of CBD, up to 17%. Soon Rogue Origin flower became hugely popular with wholesalers. Then CBD began making headlines and stirring interest beyond industry experts. As the market opened up, Rogue Origin enlisted Goodbeast to take them from white-labeled wallflower to proud leading brand.
Bold beauty
To build a brand that would truly reflect the product and vision, we immersed ourselves fully in the Rogue Origin environment. On the farm, we held intensive work sessions with the Rogue team, taking original photography and prototyping the first version of the website right there in the valley. The resulting brand identity and web design honor both the enduring beauty of the land and the Rogue team’s devotion to crafting an all-natural alternative experience—qualities meant to appeal to free spirits everywhere.
Launch!
Although CBD e-commerce was in the early stages, the tools for it were old friends to us. We soon set up Rogue Origin with a WooCommerce platform integrated to ShipStation, TradeGecko, and Square. Rogue Origin covered the regulatory side and certified its status as a state-registered, federally compliant hemp farm. Together, we launched Rogue Origin as one of the first online stores for smokable CBD flower. Now natural lifestyle seekers from all over can enjoy a purely delicious, premium intoxicant alternative, straight from the farm.
Visit the Rogue Origin Website and see for yourself!
